Ah, the futility of all that writing of someone else’s writing. Good metaphor.
I pictured Brownell sitting in front of the tv, trying to transcribe all that, but he confessed to me that he got the scripts off the Internet (I love the Internet). As for the commercials, he said he really did record them off the tv and then transcribe them.
Using a genre that has mostly lost its light touch–I’m thinking conceptual word art from John Baldessari, which had some bits of humor, to the humorless and ponderous Lawrence Weiner, to Jenny Holzer with her increasingly ponderous mottoes losing their earlier sizzle–Brownell has created a hip, humorous and sharp observation of his own generation and their tv habits. The ad scripts also decode how commercials and their underpinning ideas keep us all in thrall.
The whole installation reveals our so-called lifelessness in front of the tube, but with a kindness and tenderness that makes it go down easy. I’m guilty. You’re guilty. And maybe it’s kind of funny, this particular sin.