I loved tons of these images. They are beautiful and witty. But ultimately, they too are mainly about commerce, capturing the Big Apple sizzle and identifying it with that formerly down-scale joint Target.
I don’t know how much money the artists got from Target, but I hope it was plenty. Ditto for the artists in the Ecko project.
As for Target, it got what it wanted–an incredible image boost that builds on the already hip tv advertising campaign (left, Ruben Toledo’s maze of traffic lights and cell phone towers).
I got a stiff reminder of how marginalized the artists are marginalized in this advertising campaign when I read around the blogs that came up on Google. The chit-chat was about how much money was spent on advertising space and whether the ads violated editorial integrity. No one seemed concerned about whether the artists made money or how much they made or whether the art was any good.
…well almost no one. The one voice that had something to say on the subject of art was Anna Conti, with great pictures and all. But her post didn’t come up in Google. Who knows how many others there are out there?
On a local note, whenever I go into 222 Gallery, I feel like I’m walking on the edge of the commercial design world, and rarely does the work transcend its commercial impulse–although the gallery presents it as if it does.
No way am I saying that art shouldn’t make money. What I am saying is that art needs to go beyond commercial appeal. It’s too narrow a subject.